Quick Answer
- Amazon FBA wholesale = buy products in bulk, sell on Amazon, and let Amazon store, pack, and ship them.
- FBA and referral fees are significant — calculate profit after all fees and returns before buying.
- Source branded, in-demand products; cheaper sourcing (like closeout) protects your margin.
- Model the fees on every product before you commit.
Amazon's reach is huge, but its fees are too. Here's how to sell wholesale products on Amazon FBA without getting squeezed.
How does FBA wholesale work?
You buy products in bulk at wholesale, send them to Amazon's warehouses, and Amazon stores, packs, and ships them to customers through Fulfillment by Amazon. You get Prime eligibility and hands-off logistics — in exchange for fees.
How do the fees affect profit?
FBA charges a fulfillment fee by size and weight, plus a category referral fee, plus storage. These can eat a big chunk of a low-priced item, so you must price off landed cost plus all fees — never the sticker. See how to calculate landed cost.
Where do you source for FBA?
From wholesale distributors and closeout/liquidation suppliers. Branded, in-demand products with proven sell-through work best, and buying below normal wholesale cost is what keeps you profitable after fees. More in sourcing wholesale inventory for Amazon FBA.
Run the fee math first. A product that looks profitable at the buy price can lose money once FBA, referral, and return costs are added. Model it before you order.
Common FBA beginner mistakes
- Ignoring fees when estimating profit.
- Buying restricted or gated products you can't list.
- Over-ordering an untested item.
- Competing on price to the bottom on a saturated listing.
Amazon FBA Wholesale FAQ
What is Amazon FBA wholesale?
It's buying products in bulk at wholesale, then selling them on Amazon and letting Amazon store, pack, and ship them through Fulfillment by Amazon (FBA).
Is selling wholesale on Amazon FBA profitable?
It can be, but FBA and referral fees are significant, so you must calculate profit after all fees and returns before buying. Cheaper sourcing is what protects the margin.
How do I source products for Amazon FBA?
From wholesale distributors and closeout/liquidation suppliers. Focus on branded, in-demand products with proven sell-through, and always price against Amazon's fees first.
How much does Amazon FBA cost?
FBA charges fulfillment fees by size and weight plus a category referral fee, along with storage fees. Use Amazon's fee estimates to model profit before you buy.
What sells well on Amazon FBA?
Branded, everyday products with steady demand and good reviews history, such as beauty, household, and accessories, priced to stay competitive after fees.
Sourcing for Amazon FBA?
GreatBuy is a Los Angeles–based wholesale closeout and liquidation distributor of brand-name and general merchandise, shipping from U.S. stock with an itemized Excel manifest on every order. Browse what's in stock, or contact the team about your first order.
Browse Closeout InventoryContact GreatBuy