Before Great Buy:
the Four Seasons years
John Pourmoradi helped found Four Seasons General Merchandise in Los Angeles in 1984. Over the decades that followed, he helped build a wholesale business that served independent retailers in the United States and around the world.
Experience earned over decades
Great Buy began in 2018, but the wholesale experience behind it reaches back much further. John Pourmoradi spent more than three decades helping develop Four Seasons General Merchandise, widely known online as 4SGM.
This page preserves that earlier chapter in John’s professional history. It is not a claim that Great Buy and Four Seasons are the same company. They are separate businesses and operate under separate brands.
John Pourmoradi helps start Four Seasons
John helped start Four Seasons General Merchandise in Los Angeles as a wholesale general merchandise business. Over time, the company grew into an importer, wholesaler, exporter and distributor serving many kinds of retailers.
The partnership was built in the practical world of wholesale: finding merchandise, understanding what store owners needed, maintaining a broad assortment and moving orders through a large distribution operation.
A business built for independent retailers
In a company trade brochure published for its 30th anniversary, Four Seasons described an operation with more than 10,000 items across over 50 categories, a 400,000-square-foot distribution center and customer relationships with more than 24,000 businesses in over 150 countries.
Those figures describe Four Seasons at that historical milestone; they are not current Great Buy statistics. What carried forward was John’s experience in sourcing, buying and serving wholesale customers across changing markets.
Historical figures: Four Seasons General Merchandise 2014 trade brochure.
John starts Great Buy Products
In 2018, John began a new and independent business: Great Buy Products. The focus became brand-name opportunity buys, closeouts and wholesale merchandise selected to help retailers find recognizable products at compelling case prices.
Great Buy was not a renaming of Four Seasons. It was a new company shaped by lessons learned over decades—listen to buyers, understand the merchandise and make it easier for customers to act when a worthwhile opportunity appears.
The next chapter in wholesale
Today, Great Buy serves retailers and resellers from its Los Angeles showroom, online catalog and buying-event locations. Inventory changes with the opportunities we find, from apparel and beauty to housewares, toys and everyday general merchandise.
The Four Seasons years remain an important part of John’s professional history. Great Buy honors that foundation while building its own customer relationships, assortment and identity.
Historical reference
The founding date, founders and 2014 scale figures above are drawn from a Four Seasons General Merchandise trade brochure published for the company’s 30th anniversary. Great Buy has summarized the source in its own words and labeled its historical figures by year.
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